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Lead Nurturing Campaign Manager (Marketo) in Tampa, FL
Masonite Corporation

Date Posted: 8/10/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Tampa, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    8/10/2018

Job Description

Our vision is to be the best provider of building products in the eyes of our customers, employees, shareholders, suppliers and communities.

At Masonite, we understand that people are key. We are a composite of diverse people who come together by showing support and respect to one another.

We hire people that demonstrate integrity under pressure. Integrity is at the foundation of everything we do. It is in each door we make, in our commitment delivery and in our honest and sincere communication.

Our employees are flexible, versatile and resilient. Our ability to weather any storm, to bend without breaking, is what allows us to hear the knock and open the door with confidence, no matter what's on the other side.

At Masonite, we hold the door open for each other and for new ideas. We want everyone to freely contribute ideas and add value, so we are positive and encouraging. This collaborative environment is what makes Masonite a transparent, fair company- one that doesn't hide behind closed doors.

We continuously strive to improve both our products and our customers' experiences. This drive leads us to revolutionize the door industry and help people walk through walls.

Responsibilities

The Digital Campaign Manager will be responsible for the development and execution of different marketing campaign programs that are part of the overall marketing strategy. As a campaign manager you will have to set the campaign strategies, work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns. Consistently monitor campaign effectiveness, recommend and drive changes to optimize KPIs (to include brand awareness, lead generation and others).

  • Devise B2C (business to consumer) and B2B (business to business) integrated marketing campaigns with the goal of attaining leads.
  • Create, optimize and execute the strategy of campaigns including, digital / traditional advertising, and industry specific events (ex. TrendLIVE, IBS) including ads on, but not limited to, social media, native search, industry publications, PPC, programmatic, retargeting, ad words… etc.
  • Collaborate and align with sales and other internal teams to proactively make data-driven recommendations based on company KPI’s and identify opportunities for improvements to lead generation and nurturing objectives and strengthening the Masonite Brand.
  • Develop strategic email outreach programs utilizing the company marketing automation platform focusing on customer journeys and appropriate lead scoring development for email nurturing purposes with the end goal of converting into Sales Qualifed Leads. Track email lead generation and nurturing efforts while enhancing and optimizing where appropriate, including A/B testing, personalization, localization and other efforts to increase effectiveness.
  • Work with brand marketing team to align outreach and digital strategy with content marketing, networking on social media, search and social advertising, SEO, marketing automation, apps, etc.) into one actionable plan.
  • Manage digital and traditional marketing campaigns to ensure alignment across channels and platforms for consistent brand experience.
  • Manage the implementation, tracking and measurement of marketing campaigns to ensure optimal performance and continuous improvement for each campaign. Maintain regular measurement of the ROI of campaigns.
  • Oversee the social media strategy development and across various platforms and social communities (e.g. Facebook, Twitter, Google+, Video/YouTube, Pinterest, Instagram, etc.) for the company.  
  • Lead a cross-functional project team to help grow reach and engagement with email marketing, push, SMS, SEM, social media and retargeting across all digital channels.
  • Brief and oversee the work of internal and external agencies, such as designers, animators and content managers, who will deliver much of the campaign activity.
  • Manage and maintain campaign budget while measuring cost per campaign to exhibit appropriate ROI (return on investment) and industry appropriate cost per lead. Report any overspend and recommend campaign changes to optimize spend.
  • Collaborate with other marketing team members on campaigns and timelines.
  • Targeted Audiences i.e. researching and monitoring how our key target audiences consume information, where, how, when and why.
Qualifications
  • Bachelors degree in Marketing, Communications or Business.
  • Minimum of 5-8 of progressive experience working on a variety of marketing campaigns from inception to completion.
  • Strong technical ability and marketing platform experience (Marketo, clickdimensions, wordpress, SEO tools etc.)
  • Proven results with lead nurturing, lead scoring and sales conversions with marketing campaigns.
  • Management skills (role will manage agencies and direct reports).
  • Relevant industry experience gained from a similar company would be a strong advantage.
  • Communication skills: Excellent writing skills are a pre-requisite as you will frequently have to write copy for marketing promotions. But campaign managers also need pristine speaking skills. They have to manage relationships with agencies and third parties as well as persuade a non-marketing audience, such as senior level managers within the organization, of the wisdom of proposed campaigns.

Salary & Benefits

  • Competitive salary commensurate with experience and performance.
  • Company funded HSA.
  • 100% Company paid life insurance and short/long term disability insurance.
  • 401(k) benefit with 5% Company match.
  • 3 weeks of vacation, 8 holidays and 2 floating holidays
  • College tuition reimbursement
  • Ongoing career training and development.